Farady Electric Achieves Success at the 2026 Co-Creation Conference

The conference proceeded in an orderly manner around four core sessions:

Cultural Consensus

Annual Plan

Joint Capacity Development

Authorization Assessment

This was not only a mobilization meeting to refocus our thinking and get back on track, but also a strategic planning session to unite as one and chart a clear roadmap, laying a solid foundation and setting the course for high‑quality marketing development in the year ahead.

At the opening ceremony of the conference, Chairman Zheng delivered an in-depth address on the company’s corporate culture, vision, mission, and core values. He guided all marketing professionals through the company’s development journey and articulated the core ethos of “pragmatism, innovation, efficiency, and accountability.” Chairman Zheng emphasized that corporate culture is never merely an empty slogan; it is a set of behavioral guidelines embedded in everyday work. In the new year, all marketing personnel are called upon to translate cultural alignment into concrete actions, strive toward our goals, harness the power of culture to unite, and build collective momentum through shared consensus, thereby jointly ushering in a new phase of high‑quality growth for Farady Electric.

Clarifying the direction is key to steady progress and far-reaching impact. Drawing on industry trends and market realities, the head of the Marketing Center has comprehensively mapped out and finely segmented the year’s work around the core marketing objectives for 2026. The meeting laid out an operational roadmap encompassing target breakdown, channel expansion, in-depth customer development, and brand upgrading, while also formulating region- and business-specific execution strategies. This ensures that all tasks are implemented at every level, with clearly defined responsibilities, giving each marketer a well‑defined goal, a consistent pace, and ample confidence.

Talent is the core competitive advantage driving corporate development. The meeting established a dedicated session for co‑building capabilities, during which all marketing professionals engaged in in‑depth discussions and collaborative ideation around a sales competency model. Drawing on practical experience, they developed a pragmatic, scalable capability‑enhancement framework tailored to Farady Electric’s specific circumstances, covering key dimensions such as customer engagement, communication and negotiation, and self‑management. In the new year, the Marketing Center will continue to organize skill‑training sessions, hands‑on exercises, and knowledge‑sharing initiatives, striving to build a world‑class marketing team that deeply understands our products, markets, and customers, excels in communication, and consistently delivers outstanding results.

To further deepen cultural alignment and assess professional competence, the meeting concluded with an evaluation of corporate culture and employee competencies. Through this assessment, all marketing personnel strengthened their understanding of the company’s culture, identified their own areas for improvement, and clarified specific directions for development—truly achieving the goal of using assessment to drive learning, leveraging learning to inform action, and applying knowledge through practical implementation.

Strong winds and rising tides—this is the perfect moment to hoist the sails and forge ahead. The 2026 Co‑Creation Conference of Farady Electric’s Marketing Center concluded successfully, marking the official transition of all marketing professionals from “holiday mode” to “work‑hard mode.” The event fostered a shared vision, clarified our strategic direction, and laid a solid foundation for the year ahead.